Customers wait outside for the new iPhone 16 and the Apple Watch Series 10 at the Fifth Avenue Apple Store on September 20, 2024 in New York City. Apple on September 9, 2024 announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by TIMOTHY A. CLARY / AFP) (Photo by TIMOTHY A. CLARY/AFP via Getty Images)