(FILES) A picture taken on October 5, 2021 in Toulouse shows the logo of Youtube social media displayed by a tablet. YouTube beefed up tools for creators on Wednesday as it competes with streaming rivals such as Netflix on the biggest screen in most homes: the television. The Alphabet-owned video-sharing platform popular on computers, tablets and smartphones has been gaining audiences on televisions as "smart" TVs linked to the internet have become common. YouTube's subscription streaming service has also been gaining traction, offering live broadcasting on more than 100 channels, in partnership with existing networks. (Photo by Lionel BONAVENTURE / AFP) (Photo by LIONEL BONAVENTURE/AFP via Getty Images)