October 2024 Top Grossing Mobile and CTV Apps in USA: Spotify No. 1 on Apple App Store ($7 Million); Hulu No. 1 Across Roku, Amazon Fire TV, Samsung TV, & Apple TV

London, Nov. 18, 2024 (GLOBE NEWSWIRE) --  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the October U.S. 2024 Top Grossing Apps Reports for the Apple App Store and Google Play Store for mobile apps, and the Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV stores for CTV apps.

The reports reveal the estimated top grossing apps in open programmatic advertising revenue across mobile and CTV. In addition to the US report, Pixalate also released a United Kingdom version of the report, a China version of the report, and global regional versions of the report (North America, EMEA, LATAM, and APAC) broken down by platform.

In October 2024, Pixalate’s data science team analyzed over 6 billion open programmatic impressions across over 3.9 million mobile apps (including delisted apps) from the Apple App Store and Google Play Store and over 5 thousand CTV apps and 3 billion global ad impressions to compile this research.

Top Grossing Mobile and CTV Apps in October 2024

Apple App Store

  1. Spotify ($7 million estimated open programmatic ad revenue)
  2. ESPN Fantasy Sports ($4 million estimated open programmatic ad revenue)
  3. Happy Color by Numbers Game ($4 million estimated open programmatic ad revenue)

Google Play Store

  1. Audiomack: Music Downloader ($6 million estimated open programmatic ad revenue)
  2. Pocket FM: Audio Series ($3 million estimated open programmatic ad revenue)
  3. Pandora Music ($3 million estimated open programmatic ad revenue)

Roku

  1. Hulu ($75 million estimated open programmatic ad revenue)
  2. Pluto TV ($4 million estimated open programmatic ad revenue)
  3. Philo ($3 million estimated open programmatic ad revenue)

Amazon Fire TV

  1. Hulu ($9 million estimated open programmatic ad revenue)
  2. Pluto TV ($2 million estimated open programmatic ad revenue)
  3. Plex ($1 million estimated open programmatic ad revenue)

Apple TV

  1. Hulu ($10 million estimated open programmatic ad revenue)
  2. Xumo Play ($1 million estimated open programmatic ad revenue)
  3. Fubo: Watch Live ($1 million estimated open programmatic ad revenue)

Samsung Smart TV

  1. Hulu ($35 million estimated open programmatic ad revenue)
  2. SAMSUNG TV PLUS ($2 million estimated open programmatic ad revenue)
  3. Plex ($637K estimated open programmatic ad revenue)

Download the Global Top Grossing Mobile & CTV Apps:

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer

The content of this press release, and the Top Grossing Mobile Apps (the “Reports”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.


Nina Talcott
ntalcott@pixalate.com

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11/18/2024 14:49 -0500

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