Rush Street Interactive Expands Latin American Footprint With Launch of RushBet in Peru
Strategic Entry Will Strengthen Competitive Position as a Leading LatAm Online Gaming operator
CHICAGO, July 29, 2024 (GLOBE NEWSWIRE) -- Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a leading online casino and sports betting company in the United States and the rest of the Americas, today announced the launch of its award-winning RushBet online casino and sportsbook in Peru. The launch marks the next milestone in the company’s Latin American strategy extending its presence to a market of over 30 million people and further solidifying its position as a market leader in the region.
Richard Schwartz, Chief Executive Officer of RSI, commented on the strategic importance of the Peru launch: "Expanding into Peru is a pivotal step in our mission to become a leading Online Gaming operator across the Americas. This move allows us to leverage our proven operational expertise in Latin America, particularly the brand equity and operational efficiencies we've built in the region over the past six years. Importantly, Peru shares key media markets with Colombia. Consequently, Peruvian sports fans are familiar with the RushBet brand through its presence on shared television networks including ESPN and DirectTV. In addition, Peru's vibrant sports culture and growing digital economy present an exciting long-term opportunity for RushBet to offer our best-in-class product to a new and enthusiastic audience."
RushBet's entry into Peru represents a strategic advancement of RSI's long-term growth plans in Latin America. The company is continuing to capitalize on its established success and brand recognition in Colombia, where it has operated since 2018 as the first U.S.-based operator to enter the Latin American market and more recently Mexico where is has operated since 2022. Notably, RSI has become the first operator to be fully licensed under the Peru’s new regulatory regime demonstrating its ability to meet rigorous compliance standards and aligning with the company's strategy of entering regulated markets with strong growth and profitability potential.
"We expect Peru to become a key component of our Latin American portfolio, complementing our operations in Colombia and Mexico, and providing a platform for potential further expansion in the region. Our success in Colombia, where RushBet has become a top-tier brand, has provided us with invaluable insights into Latin American player preferences," added Schwartz. "We're excited to bring this expertise to Peru, where we see significant potential for growth in both online casino and sports betting segments. This launch is not just about entering a new market; it's about building on our vision to create an engaging, unique Online Gaming experience across the Americas."
The Peru launch enables RSI to optimize its Latin American operations by sharing resources, including marketing assets and customer service teams, across multiple countries. This approach is expected to drive operational efficiencies and expand long term growth in the region. RushBet enters the Peruvian market with a proven offering tailored to local preferences. The RushBet product uniquely incorporates social elements, including player-to-player chat and multiplayer tournaments, designed to engage the community-oriented Peruvian market. The platform features a curated assortment of casino games, RSI's proprietary promotional tools, and an extensive sportsbook covering all major global sports, including popular leagues such as Peruvian Liga 1, the English Premier League, and the Champions League.
About Rush Street Interactive
RSI is a trusted online gaming and sports entertainment company focused on markets in the United States, Canada and Latin America. Through its brands, BetRivers, PlaySugarHouse and RushBet, RSI was an early entrant in many regulated jurisdictions. It currently offers real-money mobile and online operations in fifteen U.S. states: New Jersey, Pennsylvania, Indiana, Colorado, Illinois, Iowa, Michigan, Virginia, West Virginia, Arizona, New York, Louisiana, Maryland, Ohio and Delaware, and, as well as in the regulated international markets of Colombia, Ontario (Canada), Mexico and Peru. RSI offers, through its proprietary online gaming platform, some of the most popular online casino games and sports betting options in the United States. Founded in 2012 in Chicago by gaming industry veterans, RSI was named the EGR North America Awards Customer Services Operator of the Year five years in a row (2020-2024), the 2022 EGR North America Awards Operator of the Year and Social Gaming Operator of the Year, and the 2021 SBC Latinoamérica Awards Sportsbook Operator of the Year. RSI was the first U.S.-based online casino and sports betting operator to receive RG Check iGaming Accreditation from the Responsible Gaming Council. For more information, visit www.rushstreetinteractive.com.
Forward-Looking Statements
This press release includes "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. RSI's actual results may differ from their expectations, estimates and projections and consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue," and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, RSI's expectations about its anticipated scope, benefits and results of its operations and future performance in the country of Peru. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside RSI's control and are difficult to predict. Factors that may cause such differences include, without limitation, changes in applicable laws or regulations, unanticipated product or service delays, and other risks and uncertainties indicated from time to time in RSI's most recent Annual Report on Form 10-K, including those under "Risk Factors" therein, and in RSI's other filings with the SEC. RSI cautions that the foregoing list of factors is not exclusive. RSI cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. RSI does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
Contacts
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Investors:
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