Founder and president of 'Le Slip Francais' underwear brand, Guillaume Gibault(C), delivers a speech flanked by general manager of the Banque Publique d'Investissement (Bpifrance) Nicolas Dufourcq, Myriam Chikh-Mentfakh, co-founder of the factory, Lea Marie, co-founder of the factory and general director of 'Le Slip Francais', Karine Franclet, the Mayor of Aubervilliers, and former Economy minister Bruno Lemaire during the launching press conference of the Bonne Nouvelle factory in Aubervilliers, northern Paris suburb, on February 12, 2025. (Photo by Thomas SAMSON / AFP) (Photo by THOMAS SAMSON/AFP via Getty Images)